Research shows that organizations with more cultural diversity (1):
obtain a higher return on equity;
deliver more innovative products and services;
make more intelligent business decisions.
Diversity pays off. Most organisations therefore intend to only take into account relevant competences in recruitment processes - and to select the best talent out there. So why is this to difficult to achieve?
Answer: it has to do with how our brain works. Unconsciously - and unintentionally! - our brain has a preference for what is familiar, for those similar to ourselves. Unconscious biases make it hard to choose diverse talent because we just don't recognise it as talent in the first place!
Because these biases are unconscious, information campaigns are not sufficient to change this behaviour in your organization.
You must therefore design the structures and processes in your organization in such a way that the space for implicit bias is minimized. By adjusting the context, you ensure that the right choice (the choice for the best talent) also becomes the easy choice. To achieve this you need to rely on behavioural insights and choice architecture. (2)
In this training you learn how to approach this in concrete terms in your organization.