Organisations perform better when they understand how people actually think and decide

Most organisational challenges — slow decision-making, failed change programmes, lack of inclusion — are not strategy problems.They are behavioural problems.

People do not decide rationally. They act from habits, heuristics, and social context. They respond to framing, to the design of their environment, to what colleagues do. That is not a flaw — it is how the human brain works.

Organisations that understand this and align their processes, culture, and leadership accordingly perform structurally better. Not as an exception, but as a reliable pattern.

Human Insight was founded by Els Compernolle, a behavioural scientist with deep experience in both academic research and practical organisational impact.

Els studied behavioural economics at the University of Cambridge and has worked across Europe in senior policy, advisory, and educational roles. Today, she combines scientific rigour with real-world relevance in training, consultancy, and applied research.

Our work integrates insights from behavioural economics, cognitive psychology and neuroscience to design training and interventions that improve decisions, strengthen judgement, and embed lasting change in organisations.