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case studies

Behavioural science in action

Our behavioural insight, decision design and training add value across countries and industries. Explore how organisations achieve measurable results. 

What we work on

Decision design

Case studies focused on structuring better decision-making.

Behaviour change

Examples of designing contexts and habits that enable change.

Training & capability building

Projects focused on equipping teams and leaders.

Selected case studies

Before and after


Eye-opening training results in mindset change

Before: own bias blind spot

An important challenge in recruitment is the own-bias blind spot: recruiters see themselves as objectives - even though they acknowledge that their colleagues make biased decisions.


The resulting financial losses are substantial: bad hires cost up to 2-3x salary, higher turnover and  increased training costs.


The own-bias blind spot is also notoriously difficult to remedy - otherwise it wouldn't be a blind spot!

After: mindset change

Our experiential approach to learning in a psychologically safe environment, enables participants to achieve breakthrough thinking and results in a change in mindset.


This in turn allows for lasting behavioural change on the work floor. 





To quote one of our participants:

“This is one of those rare workshops where I think: 'I can actually do something with this!' Really happy about that.


It was eye-opening for me to see how stereotypical thinking doesn't only play during interviewing, but throughout the whole recruitment process. I will be more mindful of this from now on." 


Laurens Van den Hurk, Recruiter, Brunel

Overcoming barriers to change


Choice infrastructure nudges hospital employees to healthier options

Our mission

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Why choose us

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Cases & Reviews

Evidence of impact in real organisations

"I gained new insights that I can immediately apply in my job.


The trainer creates a safe atmosphere and a stimulating learning environment. She leaves room for interaction and asking questions. I enjoyed exchanging experiences with other participants."


Karine Robijn, HR & events, Umicore

"The trainer has an unique combination of professionality and spontaneity. The session was interesting and educational, completely tailored to our needs in the municipality. I particularly enjoyed the diversity of the groups and participants - we were all on equal level solving important problems."


Andre Peterson, Operational Manager, Bergrivier Municipality, South-Africa

"A fascinating two-day course that makes you think about how you approach and communicate matters.


Intellectually challenging and enriching. I certainly take aspects with me to apply in my daily work."


Carine De Meester, Project Manager Diversity, VIVO Social Profit

"Au nom de Veolia, je souhaite vous remercier de nous avoir invités à suivre la formation-test qui a absolument dépassé nos attentes. Les qualités pédagogiques et les connaissances de notre formatrice ainsi que le niveau des échanges au sein du groupe ont fait la différence.


Nous repartons avec beaucoup de clarification des sujets et beaucoup d'idées pour nos objectifs de formation et de sensibilisation interne."


Anne-Sophie PIERRE, Diversity Manager, Veolia

"What I liked most? A lot of things really: the theory and systems thinking, the types of bias and what they entail, the tools I can use for inclusive leadership, the literature to read and hearing the stories of my colleagues." 


Anonymous, People manager, Flemish government

"Une formation superbe! Tout était bien préparé. Bons outils pédagogiques, maitrise par la formatrice, Emilie."


Anonyme, formation pour Actiris

"Interesting, scientifically sound guidelines were provided. I look forward to further developing this trajectory with my colleagues from MT and MMT.


Marc Van Cotthem, Financial Manager,

Motrac Handling & Cleaning


“One of those rare workshops where I think 'I can actually do something with this!' Really happy about that.


It was eye-opening for me to see how stereotypical thinking doesn't only play during interviewing, but throughout the whole recruitment process. I will be more mindful of this from now on." 


Laurens Van den Hurk, Recruiter, Brunel

"A really useful workshop. What I liked most about it was that the workshop was tailor-made to fit our needs.


Because we were working on our own cases, I got to apply the new tools and techniques in a very hands-on way. I can now take these tools and insights back home with me."


Andrea Dohle, Communication Correspondent,

Enterprise Europe Network Germany

Good examples of scientific studies. I had a really positive feeling throughout. Els manages to maintain an open and warm atmosphere. A really interesting and fun workshop, tailored to the needs of the public."


Anonymous, People manager, Flemish government

“Great ideas, expertly presented and coached.


I came away confident that I could use these techniques straight away to improve my own work outcomes.”


James Harper, Senior Communications Manager, Innovate UK

“Els her approach gives you insight into your own blind spots. Self-reflection is sometimes necessary to improve how we do things.


Good mix of theory and practice."


Sibylle Demeyere, HR manager,

Motrac Handling & Cleaning

“I got new input and had to reflect on how I approach my work. I look forward to practicing these ideas in my daily work.”


Mariusz Idzikowski, Expert, Polish Agency for Enterprise Development

"By analysing a vacancy and discussing it in subgroups, it became clear how unconscious bias seeps in everywhere.


This way the workshop provides concrete insight into why organisations need to make changes to their processes to achieve more inclusion and diversity".


Gert Tielemans, Diversity officer,

Flemish government

“An interesting topic and a great workshop!”


Anne Starkie-Alves, European Commission, Brussels

“Thank you very much for yesterday's webinar. I loved it! Very clear, very structured and plenty of take aways. 


I look forward to seeing this topic grow within Umicore and am eager to learn more about it."


Audrey Froidbise, Recruitment Officer, Umicore

“Followed a day "Nudging & Framing". The workshop was very thoroughly prepared, with cases focused on our organisation. 


Els provided us with useful tools that will certainly help us to further improve the quality of our services."


Els Wauters, Policy Officer, Actiris

"Els gave a very engaging presentation of the effects of unconscious bias in recruitment. 


Even with this very large group - we were over 100 people from the VDAB - Els manages to get participants to engage actively and to share their own experiences with stereotypical thinking with others." 


Adel Mouchalleh, Expert Communication, VDAB East-Flanders

"Very fun and interesting workshop! Clear explanation and a really nice trainer.


Recommended!"


Sara Moors, Communication Manager, Uitmuntend Limburg

"I enjoyed the interactivity of the workshop. It doesn't feel like attending a training, it's more of an experience."


Lana Raeymaeckers, Team Co-ordinator, VAPH

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