Nudging.

- a gentle nudge goes a long way

"Because a little nudge can have

a BIG impact"

Why it matters

People make fast, automatic choices. Nobel laureate Daniel Kahneman shows that we are not as rational as we think. Our environment, context, and cues influence behaviour more than conscious deliberation.

Nudging is a behavioural economics technique that subtly encourages people to act in a desired way — like the fly in a urinal guiding aim.

Framing is about presenting choices and messages in a way that activates emotions and guides decisions. Combined, these techniques allow you to guide behaviour more effectively.

What this enables

After this training, participants can:

understand how people make fast, automatic choices in real-world settings

analyse behaviour and identify which elements to influence

apply techniques from behavioural economics and cognitive psychology in practice

gain insights into their own behaviour and that of colleagues, clients, or audiences

Our approach

We combine behavioural sciencewith hands-on exercises:

the fallible brain: system-1 and system-2 thinking
framing messages to leverage context and emotion
ethically applying subtle nudges
EAST principles from the Behavioural Insight Team: Easy, Attractive, Social, Timely

Training is practical, experiential, and uses participants’ own cases.

Programme

1. Understanding our fallible brain

How the brain makes fast, automatic decisions
Implications for influencing behaviour

2. Framing

What is a frame and why it works
Same information, different context — people react differently
Practical exercises to frame messages attractively and effectively

3. Nudging

How to subtly guide behaviour in the desired direction
Ethical considerations

4. EAST Principles

Make desired behaviour Easy and Attractive
Use Social influence and Timing to increase impact

Format

in-company or virtual

1 day or modular
interactive and hands-on

Reviews

"Els clearly knows how to deliver a great workshop. The day was completely tailored to our needs and very interactive. Highly recommended!"

Anne Starkie-Alves, European Commission

"The training was tailored to the cases that participants had sent in. This meant the new insights could be applied to our real work situations straight away."

Matthias Desesoi, Beleidsmedewerker, Actiris

Want to subtly influence behaviour and guide choices effectively?

A short conversation is often the best start.

Book a short call