Influencing & Persuading.

- 7 science-backed principles of Cialdini

Why it matters

Every professional faces situations where influencing the behaviour of others matters — from improving collaboration to guiding decisions.

This training uses Cialdini’s 7 science-based influence principles to help you act ethically and effectively:

Reciprocity
Liking
Social Proof
Commitment & Consistency
Authority
Scarcity
Unity

The aim: influence positively while respecting others’ autonomy.

What this enables

After this training, participants will be able to:

understand the psychology and practice of influence

apply the 7 principles in real-life organisational situations

increase their ability to guide behaviour ethically

create a personal action plan for immediate implementation

Our approach

We combine insights from behavioural science (system-1 and system-2 thinking) with practical exercises.

The training is hands-on and case-driven: participants work on real scenarios and translate theory directly into practice.

Programme

1: Understanding our fallible brain

How the brain makes fast, automatic, often unconscious decisions
Implications for influencing behaviour at work

2: Cialdini's principles of influence

Reciprocity: the psychology of giving and receiving
Liking: how attraction influences agreement
Social Proof: the power of group behaviour
Commitment & Consistency: alignment with identity
Authority: leveraging credibility and respect
Scarcity: loss aversion as a motivator
Unity: creating shared identity and belonging

3: Applying principles to your own cases

Identify situations where influence is needed
Map the principles to your own challenges

4: Personal Action Plan

Create an implementation intention (if–then plan)to ensure transfer to practice
Maximise behavioural change through structured action

Format

in-company or virtual

1 day or modular
interactive and practice-oriented

Reviews

"The trainer has an unique combination of professionality and spontaneity. The session was interesting and educational, completely tailored to our needs in the municipality.

I particularly enjoyed the diversity of the groups and participants - we were all on equal level solving important problems."

Andre Peterson,Operational Manager,

Bergrivier Municipality, South-Africa

Want to influence behaviour ethically and effectively in your organisation?

A short conversation is usually the best first step.

Book a short call